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Find a Buyer Pricing is one of the most crucial aspects of your marketing effort. The figure your choose must reflect the various attributes of your home, the state of the market, and your need or desire for a fast sale. Market Your Home Deciding on the right price isn't always easy. Set too high a price and your home may languish on the market - too low and you may get thousands less than you could have. Advertising Advertising is a key part of an effective marketing plan. Your real estate broker should advertise the property periodically in local newspapers. Generally, the cost of advertising is included in the commission - so make sure your property gets its share. A prominently displayed sign on the property is one of the most effective pieces of advertising - make sure there is a clear and visible spot available. Multiple Listing Service The multiple listing service, or MLS, is a catalog of available homes in a given market area. Your agent will list your home in the local MLS so that other realtors in the area can access information when working with buyers. The MLS is only available through your agent - and it is a powerful selling tool. Open Houses Open houses are another major marketing tool when selling a home. There are two basic types of open house. The first, generally scheduled during the week, is for area agents to stop by and take a look at a home that is new to the market. The second type is held on a weekend - usually a Sunday afternoon - and is intended to allow homebuyers to visit the property without an appointment. The Lockbox A lockbox is a small device containing a key to the house that is attached to or near the front door. Local agents can access the box to gain entry to the house at any time. Ideal for unoccupied homes, the lockbox may be problematical if you have kids or pets - or are simply uncomfortable with the arrangement. If you do not use a lockbox, make sure that your agent has a key or that you are available on short notice to open the house. Using the Net The Internet has begun to revolutionize the home selling process. Shoppers (and sellers) have access to more information than ever before. It's important to select an agent who has a significant understanding of the Internet. Your agent should have a web site where shoppers can access information about your home and should list the property with one or more major online listing services. Have Your Home Ready Your home should be maintained in a constant state of readiness to be viewed. Try to keep things as clean and uncluttered as possible. Keep the yard well tended and make sure that access to the house is unfettered (make sure snow is shoveled in winter). Staging Have potpourri or scented candles on hand to keep the house clean and fresh smelling. If you have a fireplace, consider having a fire burning during viewings (season and time permitting). Ask your agent for other suggestions on presenting your home in the best possible way. Handling Kids and Pets Whenever possible, arrange for children and pets to stay with a friend or neighbor during showings. If the children are home during a showing, explain that they should be quiet and well behaved while the buyers are in the house.
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